The prevailing social perceptions about the performance of women at the negotiating table are based on gender bias, according to researcher Andrea Schneider, who deconstructs this perception.
Debunking the 3 myths about women and negotiation Read More »
Check out our tips on how to bring the SWOT analysis matrix to your business strategy, allowing you to know your suppliers better, their weaknesses and the best way to increase your chances of closing a successful deal in 2021!
How to adopt the SWOT technique for assertive negotiations Read More »
Knowing all the steps involved in a negotiation is essential to achieve satisfactory results. Find out the main steps and challenges of an international negotiation.
The main stages of the negotiation process: how to be prepared Read More »
Do you know the ZOPA technique? How about knowing more about its origin and how it is possible to implement it in the purchasing sector?
Understanding ZOPA, the next step to Harvard’s BATNA Read More »
The aspiration definition stage precedes the popular BATNA technique and helps to bring more satisfactory results when negotiating.
Aspirations in negotiation: how to use them in purchasing Read More »
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